With so many options out there, finding the right B2B lead generation tools can feel overwhelming.
Wondering which ones truly work for B2B? You’re in the right place.
In this blog, we’ll break down the top 9 B2B lead generation tools that support every stage of your sales funnel—whether you’re targeting:
- Top of the funnel (awareness)
- Middle of the funnel (engagement)
- Bottom of the funnel (conversion)
From prospecting to closing, these tools, and the B2B lead generation strategies they support—have got you covered.
Whether you’re a:
- Puesta en marcha
- A B2B lead generation agency
Or simply looking to improve your internal process with the right B2B lead generation software, this list is built to help you generate better leads, faster.
Stick around till the end to find the perfect fit for your funnel.
Vamos a sumergirnos en ello.
What are B2B lead generation tools?
B2B lead generation tools are smart software solutions designed to make the lead generation process faster, easier, and more efficient.
But before we move ahead, what is B2B lead generation?
Simply put, it’s the process of attracting interest from other businesses in what you offer, even before they’re ready to make a buying decision.
These tools help you with things like:
- Finding potential leads
- Collecting and organizing contact information
- Automating outreach
- Tracking engagement, and much more.
But here’s the catch: tools alone won’t guarantee success.
They’re only as effective as the person using them.
You need to take the time to:
- Understand these tools
- Learn how they work
- Figure out how to use them for your specific business goals.
If you think you can skip learning the basics of your industry and rely purely on tools or AI, you’re setting yourself up for disappointment.
The real wonder happens when you combine the power of B2B lead generation software and AI with your own skills, industry knowledge, and insight.
That’s when you create something rare, original, and truly exceptional.
Let’s move on to the next section and see which tools are better for your b2b lead gen stack.
Top 9 B2B lead generation tools (Funnel-wise)
Let’s take a look at 9 B2B lead generation tools, each designed for a specific stage of your sales funnel.
These tools won’t just help you find the right leads, but also help nurture and convert them into actual meetings and deals.
You can use them to generate consistent, high-quality leads on autopilot.
Vamos a sumergirnos en ello.
Top of the funnel tools
These tools are perfect for the awareness stage.
- Trying to find
- Attract
- Fill your pipeline with fresh, qualified leads.
That’s where these tools can help you.
An all-in-one CRM with built-in automation and AI features—great for capturing, nurturing, and managing leads.
If you’re running Facebook or TikTok lead ads, this tool connects directly to your lead forms—no Zapier needed.
You can automatically:
- Nurture leads
- Book appointments
- Send SMS, all from one place.
What makes it stand out:
- Comes with an AI appointment booker (in the Agency plan)
- Assign unlimited sub-accounts (perfect for agencies)
- Includes funnels, forms, calendars, and reporting
- Offers white-labeling so your clients feel tied to your brand
- Great for nurturing cold leads without hiring a full team
GoHighLevel Pricing Plans:
If you’re looking to automate and scale without complicating things, this tool is a game-changer.
A cold email tool built for scalability and simplicity.
Cold email is still one of the cheapest and most effective ways to generate B2B leads—and instantly makes it stupidly easy to scale.
If you want to master cold emails that don’t sound robotic and get great reply rates, check out these 3 proven cold email frameworks for tech founders.
Here’s why you should use it:
- Clean email delivery with high deliverability rates
- Unlimited sending accounts and campaigns
- Built-in email warm-up and inbox health tracking
- Super intuitive interface
- Scales with you—only pay based on how many leads you’re targeting
Pricing Plans for Instantly.ai:
If cold outreach is in your strategy (and it should be), Instantly will become your best friend.
An automation tool that scrapes leads and performs outreach across LinkedIn, Twitter, Instagram, and more.
Instead of manually searching for leads, PhantomBuster automates prospecting by scraping data and sending messages at scale.
It even works while you’re asleep, literally.
It has some cool features, like:
- 100+ pre-built “Phantoms” (automations)
- Extract emails, contact info, or engagement data
- Combine workflows (e.g., scrape from LinkedIn → auto-message → export to CRM)
- Cloud-based, so it runs 24/7
- Integrates easily with Google Sheets and CRMs
PhantomBuster Pricing:
If you’re prospecting on social media, this is the go-to tool for building your lead lists fast, without the repetitive grunt work.
Middle of the funnel 3 tools
These tools are perfect for the consideration stage.
Here, your goal is to nurture, engage, and build trust with your leads before the sales call even happens.
If you’re already doing cold emails, you should definitely be doing LinkedIn outbound too. And Meet Alfred makes it super easy.
Most LinkedIn automation tools have big limitations.
Like 95% of them only let you message someone after they’ve accepted your connection request. And let’s be honest, most people don’t even accept those.
But here’s where Meet Alfred stands out:
You don’t need to be connected to message people.
As long as they’re part of a LinkedIn group or event you’re in, you can send them direct messages—completely automated.
It’s highly targeted, feels personal, and it generates a surprising number of booked calls.
Why Meet Alfred is a solid choice:
- Easy to use and set up
- Clean UI (nothing clunky or outdated)
- Affordable ($59/month)
- Comes with a free trial (no credit card required)
It’s more than just a LinkedIn tool, too—it’s an all-in-one B2B outreach platform.
For more insights on how b2b startups use LinkedIn, check out this in-depth article on LinkedIn outreach services.
You can run campaigns across LinkedIn, email, and even Twitter, all from one place.
Top features include:
- CRM built-in
- Tags and smart segmentation
- Messaging based on job role, funnel stage, behavior, or industry
- Seamless integration across platforms
MeetAlfred Pricing Tiers:
If you’re starting with LinkedIn automation, this is the tool to try first.
One of the most underrated ways to generate high-quality leads is by building a community around a course, and Skool nails this.
You can offer a free course or community (or both), bring people together under one roof, give them access to your content, and talk to them.
You build trust, credibility, and a warm audience ready to work with you.
Skool replaces tools like Kajabi.
Puede:
- Host courses and content (even just using your YouTube videos)
- Create a community space
- Offer classroom-style access
- Foster real conversations that turn into business
If you’re a B2B lead generation agency or selling a done-for-you (DFY) service, you need a central place to funnel leads into.
Skool Pricing Plans:
Skool gives you that, with a clean interface and zero tech headaches.
Simple setup and great results, lethal combo, don’t you think?
Wiza is your best friend if you’re doing LinkedIn outreach and need verified contact info—fast.
It pulls:
- Accurate, real-time data from LinkedIn profiles
- Helps you enrich your leads
- Let’s you export everything into your CRM without breaking a sweat.
Key features:
- Search prospects with advanced filters
- Access to over 830 million verified leads
- Bulk export leads
- CRM integration
- Chrome extension that pulls phone numbers and emails straight from LinkedIn
Precios:
- Free for up to 25 leads
- Paid plans start at $83/month
Team pricing plan:
Whether you’re doing cold outreach or following up with warm leads, Wiza helps you bridge the gap between LinkedIn engagement and real conversations.
Bottom of the funnel tools
At this stage, your leads are warmed up.
Now it’s time to close the deal—and these tools help you do exactly that.
These tools help push leads over the line.
This one’s a hidden gem.
Octoparse is a no-code web scraping tool that makes it super easy to collect data from websites—no programming needed at all.
It automates the entire data collection process and saves you a ton of time. Just drag and drop your workflow, and boom, you’ve built a scraper in minutes.
It even comes with ready-to-use templates, so you don’t need to configure anything from scratch.
You can pull all kinds of data, like:
- Job listings from Glassdoor
- Social media data from X
- Business profiles and contact info from Google Maps
Octoparse pricing plans:
If you’re doing B2B lead gen and need accurate, custom data to fuel your pipeline—this tool is a game changer.
This one’s industry’s favorite, and that’s for a reason!
Apollo.io offers a complete end-to-end solution for finding, engaging, and closing leads. From prospecting to pipeline management, it’s got everything in one place.
You get:
- Lead discovery
- Outreach workflows
- Deal tracking
- LinkedIn prospecting
- AI-powered insights, and more.
It works on a credit system:
- 1 credit per email
- 5 credits per call
Apollo.ai Pricing plans:
Whether you’re qualifying leads or sending that final email before the close, Apollo gives you all the tools to stay sharp and move fast.
If you’re serious about B2B sales, this one’s a must.
LinkedIn Sales Navigator taps into LinkedIn’s massive database of over 1 billion professionals (even if only ~310M are active).
It helps you find the exact decision-makers you want to connect with.
Puede:
- Use advanced filters to find your ideal prospects
- Track leads and accounts
- Get real-time insights
- Message directly (even without connecting if you’re on InMail)
Linkedin Sales Navigator Pricing plans:
Pricing for the Core Plan: 52$/month
Pricing for Advanced Plan: 122$/month
To stay ahead with the latest AI-powered sales tech, you could consider checking out these 5 must-try AI sales tools in 2025.
Conclusión
These were some of the best B2B lead generation tools you can add to your stack in 2025 and beyond.
Each tool brings something unique to the table—whether it’s prospecting cold leads, nurturing them through your funnel, or sealing the deal.
Together, they offer B2B lead generation services that align with every stage of the funnel—from top to bottom.
Whether you’re a B2B lead generation agency or a business owner crafting your own B2B lead generation strategies, these tools can help you streamline, scale, and succeed.
I hope you enjoyed this roundup of top B2B lead generation software and picked up a few ideas to grow your pipeline.
We are currently in the launching phase of our lead generation tool—Gro.
An All-in-One LinkedIn outreach automation tool.
For more updates on it, subscribe to our Hoja informativa.
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